MetLife, distinguida en la Gala de la Prensa Deportiva por el décimo aniversario de la carrera 15km MetLife Madrid Activa.
MADRID, 28 de enero de 2025 – MetLife, compañía líder en seguros de vida y accidentes, ha sido distinguida en la Gala de la Asociación de la Prensa Deportiva de Madrid (APDM) por su trayectoria como impulsora de la carrera solidaria MetLife 15Km Madrid Activa, que celebra este año su décima edición. Desde su creación en 2015, esta prueba se ha consolidado como un referente en el calendario deportivo madrileño y una muestra del compromiso de MetLife con la salud, el bienestar y la solidaridad.
La carrera, que tendrá lugar el próximo 16 de marzo, espera alcanzar los 8.000 inscritos, superando ya los 5.000 participantes confirmados. Con un recorrido que atraviesa algunos de los puntos más emblemáticos de Madrid, como Neptuno, Cibeles y Génova, esta prueba ofrece a los corredores una experiencia única, combinando deporte, cultura y paisajes icónicos de la ciudad.
Desde su creación, la MetLife 15Km Madrid Activa ha sido coorganizada por G2O Publisport y Sport Life Ibérica, quienes, junto a MetLife, han trabajado para hacer de esta carrera mucho más que un evento deportivo. Año tras año, la iniciativa ha logrado combinar el amor por el deporte con un firme compromiso social, destinando los fondos recaudados a la investigación y apoyo a personas con Trastorno de Déficit de Atención e Hiperactividad (TDAH).
En su décima edición, la carrera contará con un toque especial: Una camiseta conmemorativa inspirada en las medallas de los Juegos Olímpicos de París 2024, un guiño que refuerza el carácter único y la trascendencia de este evento solidario.
Compromiso con el factor humano y la ética
Para Óscar Herencia, vicepresidente para el Sur de Europa y director general de MetLife en Iberia, esta distinción otorgada por la APDM no solo reconoce la continuidad y éxito de la carrera, sino también los valores que la inspiran: “Cuando comenzamos este proyecto hace diez años, decidimos que no sería algo puntual, sino una iniciativa con vocación de continuidad. Hoy celebramos cómo la MetLife 15Km Madrid Activa se ha convertido en una prueba icónica, en la que deporte y solidaridad se dan la mano. En MetLife siempre ponemos a las personas en el centro de todo lo que hacemos, y esta carrera es un ejemplo de cómo podemos generar un impacto positivo en la sociedad».
Herencia, quien además se define como un apasionado del deporte y corredor aficionado, destaca que, más allá del patrocinio, esta iniciativa conecta directamente con la filosofía de MetLife: “El liderazgo y los valores del deporte, como la resiliencia, el trabajo en equipo y la ambición, son también la base de nuestra estrategia empresarial. Creemos en las personas y en su capacidad para superar desafíos, y esto también se refleja en cómo enfocamos nuestro negocio”, añade.
Por su parte, Abel Antón, Premio Príncipe de Asturias de los Deportes, Campeón del Mundo de Maratón (Atenas 1997, Sevilla 1999) entre su extenso palmarés e impulsor de la carrera desde sus inicios, destaca la evolución de la prueba en estos diez años y su capacidad para atraer a corredores de todos los niveles, señala que “Estoy muy orgulloso de llegar al décimo aniversario de la carrea 15 k MetLife de Madrid. Poco a poco hemos conseguido hacer de ella una prueba referente para los corredores y este año participarán más de 8.000, lo cual que es un éxito de todos”
Una mirada hacia el futuro
El galardón otorgado por la APDM coincide con un momento clave para MetLife, que en 2024 celebró 55 años en España y superó los 2 millones de clientes. La compañía está inmersa en un nuevo período estratégico que prioriza el crecimiento sostenible y la aceleración de la transformación digital, con una previsión de crecimiento consolidado del 5-7% anual hasta 2027.
“Seguiremos apostando por iniciativas que promuevan el bienestar físico, emocional y financiero de las personas. Nuestra misión no es solo ofrecer seguros, sino ser un aliado en los momentos importantes de la vida de nuestros clientes”, concluye Herencia, recordando que este espíritu es lo que impulsa proyectos como la MetLife 15Km Madrid Activa.
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